Tag Archives: worst

WordStream & PPC Hero Announce New Webinar, Good Intentions Gone Wrong: 7 Worst Practices in PPC

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Boston, MA (PRWEB) September 12, 2012

WordStream Inc., a provider of search engine marketing software and services for small and medium-sized businesses, will present a new webinar this Thursday in partnership with PPC Hero (Hanapin Marketing, a pay-per-click services agency serving enterprise-level businesses). The webinar, Good Intentions Gone Wrong: 7 Worst Practices in PPC, will take place live on Thursday, Sept. 13, 12 p.m. (noon) EDT.

This free webinar, co-hosted by WordStream Founder Larry Kim and Sean Quadlin, Account Manager at Hanapin Marketing, will focus on good intentions that can actually hurt your results in PPC. For example, did you know that if your initial budget is too low, youll never get enough impressions to see results? Or that leaving an A/B test running for too long can cost you hundreds of valuable conversions? You may think youre being careful in managing your PPC campaign but your best intentions could lead you astray and cost you both money and leads.

In this webinar, attendees will learn:

Google’s Worst Nightmare–A Game-changing Advertising Exchange Platform–is About to Become a Reality

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San Diego, California (PRWEB) March 14, 2012

In the realm of online advertising, there are two main complaints: (1) advertisers want more control over their online ads and cost-efficiency; and, (2) site publishers want to earn more money from their ad space. When online advertising giants such as Google and ContextWeb lose sight of what their customers truly need, smaller niche start-ups come along to fill in these voids. The solution to these problems: AddYourSpace.com (AYS)

AYS was formed to provide a forum for media buyers to bid on site publishers ad space inventory through an auction process. Not only will media buyers be able to purchase excess (dormant) ad space inventory at a discount, but site publishers are afforded the opportunity to monetize their excess ad space inventory that would otherwise provide them with no revenue. The primary business of AYS will be to provide media buyers a cost-effective, expedient, and efficient means of reaching a targeted online audience. Media buyers will able to reach a greater cross-section of demographics by being able to select specific sites that they believe match their target market. Media buyers will have unlimited access to audience-specific sites listed by various site publishers, a service not available in current online advertising platforms. Allowing media buyers access to site-specific audiences will provide the following benefits:

1. Cost efficiency. Media buyers ad budgets can go further, with less budget spent on poorly-targeted impressions or impressions delivered to fulfill a bulk inventory purchase, despite questionable relevance to campaign goals.

2. Yield management. With the ability to evaluate and place cost parameters on each impression opportunity, pay-for-performance will take on a new, positive meaning for media buyers campaigns. Media buyers will have control over price/performance unprecedented in the world of display.

3. Actionable insights. By learning what works for media buyers campaigns at the impression level, they have a great opportunity to identify trends and discover new insights about their best–and worst– consumers, context, and creative direction of their campaigns. These learnings can be used to guide strategy both within their campaign and across a broader marketing effort.

4. Creative optimization. Testing and matching creatives with consumers becomes much more efficient and effective in this new media buying model. Opportunities for a new level of customization of message and creative will also emerge.

5. Performance. In aggregate, all of the benefits described here should deliver an overall performance lift for online campaigns compared to previous approaches. The good news is that this difference should be consistent and sustainable, across all types of target markets and audiences.

The Company will remove almost all barriers for a media buyer to reach the most targeted audience available. The Internet and the age of information facilitate the ad space trading platform model on a broad, open, and democratic basis, at a low cost to the media buyer, while allowing site publishers to monetize their dormant ad space inventory.

To solve the second problem, site publishers need to monetize their ad space, AYS has developed the best split in the industry: 90% of the ad revenue goes to the site publisher. When a media buyer places a bid on a site publishers website, 90% of that accepted bid goes to site publisher, with the other 10% going to AYS in the form of a commission. With Googles AdSense, approximately 68% of the ad revenue goes to the site publisher and with ContextWeb, the site publisher receives approximately 70%. AYS has set the bar even higher for the industry with a 90% split.

Here’s what people who have been given a sneak peek inside are saying:

“AYS is the New York Stock Exchange for advertisers and site publishers built in a user-friendly, robust environment with a whole lot more earning potential than other ad providers currently out there.”

“It’s so simple! Advertisers place bids on site publisher’s ad space. If the site publisher likes the bid amount, the site publisher accepts that bid, and 90% of that ad revenue goes to the site publisher. That’s the best split in the industry!”

“For those of us advertisers that have been dealing with Google and ContextWeb, with all the frustrations associated with those sites, it’s about time that a company like AYS has come into the picture and made our lives far easier!”

“If you missed out on the Google IPO, you’re going to want to find a way to get in on the ground floor with AYS!”

———————————–

AddYourSpace.com (AYS) is a California-based corporation founded in September 2011 by Anthony Paul Silva. Mr. Silva currently holds a BS in Finance, Masters in Business Administration, and Juris Doctor and has been a finance executive in financial services, textiles, manufacturing, consumer goods, and retail. The purpose of the Company is to engage in the business of providing a hybrid, real-time bidding platform for buying online media, which allows advertisers the opportunity to bid for ad space and site owners the opportunity to auction their excess ad space inventory, in real-time auctions. Unlike traditional demand-side and supply-side platforms that can be cumbersome and complex, the Company will provide a simple, user-friendly platform that caters to the requirements of both the advertiser and site owner, while providing each user access with real-time performance metrics.

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The best and worst airports in which to be stranded

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(PRWeb UK) November 10, 2010

If being stranded by unexpected delays is going to happen anywhere in the world, then the best place for it is Singapore’s Changi airport according to a recent survey. A huge 32% of the 1,000 IAPA members surveyed said it was by far the best airport for delayed passengers.

Other favourites were Amsterdam Schiphol, Hong Kong International and Dubai International. London Heathrow, however, found itself topping both the best and worst lists as the most popular choice as the worlds worst airport in which to be stranded. Other undesirable airports were Paris CDG, Miami International, New York JFK and Mumbai International.

Poor facilities and services was a top frustration of being stranded, with 21% of responders citing this as their top annoyance. And it was Singapore’s opportunities for entertainment during an unexpected stopover that made it stand out as an airport not to get bored in.

Some of those surveyed managed to spend their stranded time in the comfort of a VIP airport lounge, something which really comes into its own during stopovers – especially when hordes of passengers are crowding the terminal due to delays.

“Few people realise they can book into airport lounges when they fly economy, but for stopovers between flights and delays they are a little known gem”, says James Berry, Director of TripExtras. “Our bookings for airport lounges in destinations such as Singapore, Dubai and Doha are increasing in popularity as more holiday makers discover the secret of being able to book into an airport lounge without having to fly first class”.

TripExtra’s airport lounges are available in over 100 airports worldwide and typically include complimentary alcoholic drinks and snacks, all within luxurious surroundings – a great way to cope with being stranded. To find out more information about TripExtras, visit http://www.tripextras.com/airport-lounges

About TripExtras

TripExtras is a travel add on’s website with a difference. We like to keep it simple and deliver reliable services at a competitive price. Our services include airport lounges, airport parking, airport transfers, airport hotels and travel insurance. But we don’t stop there. We also thank our visitors by giving them a stable of free tools they can use even if they don’t buy anything from us. Visit us at http://www.tripextras.com

TripExtras is owned and operated by Core8 Ltd, part of The Collinson Group.

Contact us at TripExtras via press at tripextras dot com

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The Best — and Worst — Places To Be a Mother

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Westport, Conn. (Vocus) May 5, 2010

Mothers in Norway and Australia are living in the best places in the world, according to Save the Children’s 11th annual “Mothers’ Index”, which ranks the best and worst places to be a mother. Afghanistan ranked at the bottom of the list of 160 countries, which included 43 developed nations and 117 in the developing world.

The “Mothers’ Index” is highlighted in Save the Children’s State of the World’s Mothers 2010 report, which examines the many ways women working on the front lines of health care are helping to save the lives of mothers, newborns and young children, and makes an urgent call to increase the number of front-line health workers in the world’s poorest nations.

The Index is based on an analysis of indicators of women’s and children’s health and well-being, and clearly illustrates that providing mothers with access to education, economic opportunities and maternal and child health care gives mothers and their children the best chance to survive and thrive.

Top 10 Places To Be a Mother

Among the top 10 best places to be a mother: Norway ranks first, followed by Australia, Iceland, Sweden, Denmark, New Zealand, Finland, the Netherlands, Belgium and Germany. Among the bottom 10 places: Afghanistan ranks last, preceded by Niger, Chad, Guinea-Bissau, Yemen, Democratic Republic of Congo, Mali, Sudan, Eritrea and Equatorial Guinea.

The United States places 28, down from 27 in 2009, primarily because its rate for maternal mortality 1 in 4,800 is one of the highest in the developed world. The U.S. also ranks behind many other wealthy nations in terms of the generosity of maternity leave policies.

“While the situation in the United States needs to improve, mothers in the developing world are facing far greater risks to their own health and that of their children,” said Mary Beth Powers, Save the Children’s Newborn and Child Survival Campaign Chief. “The shortage of skilled birth attendants and challenges in accessing birth control means that women in countries at the bottom of the list face the most pregnancies and the most risky birth situations, resulting in newborn and maternal deaths.”

Country Comparisons:

Prepare for the Worst & Let Toolbox.co.uk Help With Their New Product Additions

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(PRWEB UK) 16 December 2011

As winter approaches and the weather continues to deteriorate, with winds blowing up to 100mph, harsh and heavy rain and the forecast of ice and snow, it seems only sensible to get ready and prepare for winter.

There is a variety of things a person buys when winter approaches, but some necessities are usually forgot in the rush of trying to get everything as quick as possible. At Toolbox, the guys and girls have added some ‘winter essentials’, along with a variety of products that are equally useful. The selection ranges from basics such as winter clothing which can be helpful in any situation to survival kits for when the worst comes to the worst.

Antony Langston, Returns Manager at Toolbox explained the reasoning behind their choice of products: The majority of people have to make some long, gruelling trip over Christmas to see parents or in-laws and in most cases the spouse and kids will join you as well. Despite the weather being horrendously bad, people risk it to see loved ones and on occasions the risk doesnt pay off and you could well be out in the cold for many hours before someone gets to you, assuming its even possible for someone to reach you! He carries on saying; You never know what will happen, but to ensure your family is kept safe and out of harms way, spending a few extra pounds on some just in case equipment can really pay off. Thats why we have everything from sleeping bags and tents, to first aid kits, snow shovels and torches everything could come in handy in some situations.

This selection of products has been neatly arranged on the Toolbox site, allowing for users to navigate specific areas of winter preparation as they see necessary. They really have thought of everything and in some instances, an item which may be more necessary in winter, will also have use through the rest of the year; tow ropes & foot pumps for example.

James Cook, Web Admin at Toolbox emphasised the winter car protection products: If youre not blessed with a garage or your other half/parents car is more important, then more than likely your car will have to put up with the harsh weather. Its necessary to keep the antifreeze at an optimum level during minus temperatures, having de-icer on hand always helps and keeping the screenwash topped up is also a must. James also added: When possible, use a car cover as it will avoid locks/doors freezing shut, which can be a painful task to sort out in the morning before work, not being able to get in your car. Also, if you find your car to not be a great first time starter, the problem will only increase in bad weather, so a battery booster might be a sound investment if this sounds like your car.

Toolbox.co.uk is the sister company of the ever expanding Plumbworld empire. Plumbworld was an early pioneer of online trading, started by James and Anita Hickman in 1999 and was sold to the Grafton Group PLC in December 2006, Plumbworld now employ more than 50 people in their purpose built warehouse and offices and boast an astonishing 50+ websites selling everything from multi fuel stoves and chainsaws to barbecues and bath panels. The business has a turnover in excess of

Depp, Damon Rated ‘Best,’ Ferrell, Maguire ‘Worst’ for Autographs

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Santa Ana, California (PRWEB) December 14, 2007

Actors Johnny Depp and Matt Damon are the best, while Will Ferrell and Tobey Maguire are ranked the worst celebrity signers in Autograph magazine’s 15th annual survey of who’s cool and who’s cruel to autograph collectors. Results of the annual rankings of Hollywood signers are in the December issue of Autograph (http://www.AutographMagazine.com), on sale now.

“It’s the third consecutive year Depp has topped the list of the ten best signers. Whether at a premier, in a restaurant or on location, Depp may just be the best Hollywood autograph signer of all time,” said Steve Cyrkin, Editor and Publisher of Autograph magazine.

“In a miraculous turnaround, actor Russell Crowe moved from number ten on the 2006 worst list to number ten on the 2007 best list. He may still be a bit grumpy at times, but now he signs pretty much anytime someone asks,” Cyrkin stated.

“What’s so frustrating about Will Ferrell being the worst autograph signer this past year is that he used to be so nice to fans and collectors, and a great signer. What makes him so bad is that he’ll taunt people asking for his autograph,” said Cyrkin.

Here are Autograph magazine’s 10 Best and 10 Worst Hollywood Signers of 2007:

The Best

1.

“Worst Movie Ever Made Gets 3D Makeover”

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San Diego, CA (PRWEB) June 15, 2010

Those pesky aliens that want to resurrect dead humans as zombies and vampires to stop mankind from creating a sun bomb will soon be able to do it in full color and in 3D, as Edward D. Wood Jrs original 1959 campy Sci-Fi film, “Plan 9 from Outer Space” will be converted into full 3D, it was announced today by San Diego-based 3D Production & Conversion studio PassmoreLab.

The film, also known as the worst movie ever made due to its numerous continuity and production gaffes, has become an iconic sci-fi cult classic due largely to its reputation for being so bad. It was christened worst movie back in 1980 by Harry and Michael Medved in their book The Golden Turkey Awards, when they claimed to have found the holy Grail of bad movies. Since then, the movie has become very popular.

Being dubbed worst ever was the probably the best thing that ever happened to this film, said Greg Passmore, president of PassmoreLab. That label started a cult following, where it gained a massive fan base, with me included. I am delighted to convert the original film into 3D using our proprietary technology.

As campy as it is, Plan 9 is now widely considered to be legendary B-movie director Ed Woods masterpiece, albeit a bad one. Both he and the film gained more notoriety after they became the subject of Tim Burton’s 1994 film “Ed Wood, with Johnny Depp starring in an angora sweater in the title role.

Our studio has a definite indie feel to it a little alternative and off-center — and we are absolutely drawn to cool and unusual projects, continued Passmore. That was a big reason we converted Romeros Night of the Living Dead last year. And thats exactly why we are converting Plan 9, because we love cult films, and we take great care with them.

“Plan 9 from Outer Space”, was written, produced, directed and edited by Wood, and was originally shot in black and white over 50 years ago. It was restored and colorized by Legend Films in 2006, and will now be converted, frame by frame into full 3D, using Passmorelab’s proprietary conversion technology. It is Legend Films colorized version that is being used for the conversion, which will take over 6 weeks to complete at a cost far greater than the film’s original $ 60,000 production budget.

“Converting film demands great attention to detail, especially with a film this old. Rest assured, audiences will be able to enjoy the same film they have always known — complete with the 73 or so production flubs — except now they will see those wires, strings and wobbly flying saucers in 3D, smiles Passmore.

3D conversion is emerging as an incredible opportunity for content owners worldwide, and by employing PassmoreLabs proprietary technology, it can become a very cost-effective way of repurposing previously viewed material.

3D continues to penetrate new distribution channels as an industry, and conversion is a big part of our business. All the great films we love in 2D can now be converted into 3D seamlessly to attract new audiences and find new revenue streams,” said Steve Glum, PassmoreLab’s head of Branding & Distribution. “Plan 9 from Outer Space, Now in 3D!” is the original film, the granddaddy of all bad movies, and we think audiences everywhere will have a great time seeing it in 3D.

“Plan 9 from Outer Space, Now in 3D!” will be seen in select US theatres in limited release and on VOD on various network locations later this summer.

About PassmoreLab

Passmorelab, the San Diego-based multi-media production studio that specializes in 3D production and 2D to 3D content conversion, has the worlds largest library of 3D content available for licensing. The studio custom-designs and builds its own RED camera 3D rigs for both conventional and rugged film productions, shooting everything from feature films, television and science documentaries, to underwater diving, extreme sports and cave exploration. State-of-the-art facilities include a full 3D production studio, video/film post-production, optical development lab, and a software development environment. Production includes 2D, 3D, high dynamic range time lapse, stereoscopic microscopy and cutting-edge simulation technologies for real time SFX. Passmorelabs proprietary technology for 2D to 3D content conversion is known in the industry for quick turnaround times and competitive conversion costs. PassmoreLab has additional offices in Russia and the Philippines. For more information, visit http://www.passmorelab.com.

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Gretzky NHL's worst coach: Laraque

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Gretzky NHL's worst coach: Laraque
By Jim Matheson, Journal Hockey Writer November 9, 2011 former Phoenix Coyotes Head Coach Wayne Gretzky shows his frustration during NHL action against the Detroit Red Wings at Joe Louis Arena on Feb. 4, 2009. Retired NHL heavyweight Georges Laraque …
Read more on Edmonton Journal

Red Wings at the 7/82nd Pole: A Ridiculously Early Look
by JJ from Kansas on Oct 27, 2011 1:45 PM CDT in Opinion Dang, two more wins and I'd already have a draft ready to proclaim the Wings the Stanley-Cup favorites set to go for immediately after the Sharks game. Oh well, life continues its effort to teach …
Read more on Winging It In Motown

Ritola wants to play in Europe
Ritola was acquired off waivers from the Detroit Red Wings at the beginning of the 2010-11 season, but failed to collect any points with the Bolts this season. "He just hasn't had a chance to get into our lineup and play regular minutes," GM Steve …
Read more on The Fourth Period

New York City Auto Accident Attorney Says Annual Worst Insurance Companies List Underscores Difficulty in Making Accident Claims

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New York, NY (PRWEB) December 12, 2011

New York City auto accident attorney David Resnick said today that the governors recently released ranking of the states auto insurance companies highlights the obstacles that accident and injury victims often face when seeking proper compensation after a car wreck.

What people must remember about all insurance companies is that their profitability is based on how little they pay out in claims, said Resnick of David Resnick & Associates, P.C., a New York City personal injury law firm that represents individuals injured in bus, car, truck and other accidents.

Despite what their advertising might say, your insurance company is decidedly not on your side when you need them most, Resnick said. Your claim hurts their bottom line. They do not want to pay it.

Gov. Andrew M. Cuomos 2011 Annual Ranking of Automobile Insurance Complaints rates 179 insurance companies according to the number of consumer complaints against them that are upheld by the state Insurance Department. The rankings are weighted by dividing the number of complaints by the dollar amount of premiums written.

The report offers consumers a convenient tool to help them select the auto insurer that best meets their needs, the introduction to the rankings says. Consumers can use this ranking to evaluate the performance of their insurance company, or check another company they may be considering.

Resnick, whose firm prosecutes personal injury and wrongful death lawsuits for New York auto accident victims, said insurance companies business model invites abuse.

That is why it is crucial for any New York auto accident victim to obtain legal help, Resnick said.

When you hire an experienced New York personal injury attorney, you have a professional working for your interests in settlement negotiations, he said. You are no longer alone in this fight.

Our attorneys at David Resnick & Associates have protected the rights of thousands of New York accident victims and obtained for them the compensation they deserve, Resnick continued. We know auto insurance companies and how they operate, and we hold them to their responsibilities, regardless of where they rank on a list.

About David Resnick & Associates, P.C.

David Resnick & Associates, P.C., provides professional and compassionate legal assistance to victims of injury and negligence. Founded in 1998, the firm is experienced at handling multiple types of injury and negligence cases in New York City, including motor vehicle accidents, hit and run, bicycle accidents, pedestrian injuries, trip and fall, construction accidents, premises liability and other kinds of personal injury and wrongful death claims.

David Resnick & Associates serves clients in Manhattan, Queens, Brooklyn, Staten Island, the Bronx and all of New York City. Mr. Resnick can be reached at (212) 279-2000 or through his websites online contact form.

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Prepare for the Worst & Let Toolbox.co.uk Help With Their New Product Additions

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(PRWEB UK) 16 December 2011

As winter approaches and the weather continues to deteriorate, with winds blowing up to 100mph, harsh and heavy rain and the forecast of ice and snow, it seems only sensible to get ready and prepare for winter.

There is a variety of things a person buys when winter approaches, but some necessities are usually forgot in the rush of trying to get everything as quick as possible. At Toolbox, the guys and girls have added some ‘winter essentials’, along with a variety of products that are equally useful. The selection ranges from basics such as winter clothing which can be helpful in any situation to survival kits for when the worst comes to the worst.

Antony Langston, Returns Manager at Toolbox explained the reasoning behind their choice of products: The majority of people have to make some long, gruelling trip over Christmas to see parents or in-laws and in most cases the spouse and kids will join you as well. Despite the weather being horrendously bad, people risk it to see loved ones and on occasions the risk doesnt pay off and you could well be out in the cold for many hours before someone gets to you, assuming its even possible for someone to reach you! He carries on saying; You never know what will happen, but to ensure your family is kept safe and out of harms way, spending a few extra pounds on some just in case equipment can really pay off. Thats why we have everything from sleeping bags and tents, to first aid kits, snow shovels and torches everything could come in handy in some situations.

This selection of products has been neatly arranged on the Toolbox site, allowing for users to navigate specific areas of winter preparation as they see necessary. They really have thought of everything and in some instances, an item which may be more necessary in winter, will also have use through the rest of the year; tow ropes & foot pumps for example.

James Cook, Web Admin at Toolbox emphasised the winter car protection products: If youre not blessed with a garage or your other half/parents car is more important, then more than likely your car will have to put up with the harsh weather. Its necessary to keep the antifreeze at an optimum level during minus temperatures, having de-icer on hand always helps and keeping the screenwash topped up is also a must. James also added: When possible, use a car cover as it will avoid locks/doors freezing shut, which can be a painful task to sort out in the morning before work, not being able to get in your car. Also, if you find your car to not be a great first time starter, the problem will only increase in bad weather, so a battery booster might be a sound investment if this sounds like your car.

Toolbox.co.uk is the sister company of the ever expanding Plumbworld empire. Plumbworld was an early pioneer of online trading, started by James and Anita Hickman in 1999 and was sold to the Grafton Group PLC in December 2006, Plumbworld now employ more than 50 people in their purpose built warehouse and offices and boast an astonishing 50+ websites selling everything from multi fuel stoves and chainsaws to barbecues and bath panels. The business has a turnover in excess of