Tag Archives: Ford

Digital Health Summit Announces Day One Keynote with Ford Motor Company The Doctor in Your Car

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Las Vegas and Dearborn, Mich., (PRWEB) December 08, 2011

The Digital Health Summit at the 2012 International CES is pleased to announce the participation of Ford Motor Company as a Day One Luncheon Keynote on Wednesday, January 11th from 12:25pm 1:25pm.

With the growth in mobile healthcare devices and applications, why is a leading automobile manufacturer like Ford looking to integrate healthcare into the vehicle? The Doctor in Your Car keynote delivered by Gary Strumolo, Global Manager of Health, Wellness, Interiors and Infotainment for Ford Research and Innovation, will shed light on several advanced research projects that Ford is working on with both established and start-up healthcare service providers. Strumolo will also announce a new healthcare research project involving another unexpected, yet well-known technology partner.

Just as mobile has enabled Americans to take a more active role in managing their health and well-being, automobile manufacturers like Ford are looking to develop a series of health and wellness in-car connectivity solutions designed to empower people with self-help information while they drive, said Jill Gilbert, co-producer, Digital Health Summit. As the most progressive automobile brand in the health space, Ford has both the credibility and expertise to share insights on next generation innovations around consumer oriented health and wellness solutions on the go.

As Americans take a more active role in managing their health and wellness, being informed about ones health while on the go has become a real need. Capitalizing on the consumer desire for mobile health solutions, Ford researchers created concept technologies around the car that cares.

Leveraging the Ford SYNC connectivity platform and its ability to connect to mobile devices via Bluetooth, access cloud-based Internet services and control smartphone apps via voice recognition, Ford – collaborating with WellDoc, SDI Health and Medtronic – developed industry-first, voice-controlled health and wellness in-car connectivity solutions that include alerting diabetics to glucose levels through audio alerts, an allergy alert app providing location-based index levels for pollen, and health management services while on-the-go.

Ford has been working with leading healthcare industry partners to explore whats possible to help consumers monitor diabetes and asthma symptoms while in the car, said Strumolo. At CES, we will be demonstrating these advanced research projects and show that managing your well-being doesnt have to stop once you step inside your car.

Used Car Dealer, Santa Fe Ford in Gainesville FL Maintains Strong Sales without Cash for Clunkers

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Gainesville, FL (PRWEB) September 14, 2009

Greg Waitcus, VP of Santa Fe Ford in Gainesville credits his success to one critical marketing advantage that he has over his competition.

“Since the deployment of a highly focused car dealer website and SEO campaign we have become highly visible online for many profitable Google search terms. Customers in Gainesville searching for a used Toyota, used Nissan, used Honda or any vehicle make returns our actual inventory that is a match to the customer’s search queries, often times above the actual dealership in Gainesville. We track the sources of our sales diligently and currently between 72 and 75% of used car sales originate from our website.”

Greg Waitcus, VP Santa Fe Ford

Santa Fe Ford is a Franchised Ford dealership in Alachua, about 20 miles north of Gainesville, yet their website ranks even for competitive searches like used cars Gainesville, despite their physical location.

The secret to Greg’s online success has been a highly targeted, database driven website built on Microsoft’s powerful ASP.net framework and the backing of a skilled internet marketing firm.

“We provide Santa Fe Ford with a relevant link building campaign that dovetails beautifully with his 100% search engine optimized website. The sales success that has come from this combination has surprised even us. In addition to SEO services we also manage a PPC campaign for Greg that drives an additional 18% of the targeted traffic from search engines. The ROI and sheer results from search engine marketing is so amazing that Greg has reduced his ad budget for traditional marketing to nearly nothing.” Christian Jorn, JP Marketing

The site also incorporates YouTube videos that are created on demand by Santa Fe Ford’s very savvy and successful internet manager, Randy Holt. Randy offers to post and e-mail a link of a custom produced video of any vehicle to interested customers that may live too far to take a chance on a wasted trip. In addition to the happy customer that requests the video, Randy syndicates these films to many high traffic video posting services. These vehicle videos receive preferential treatment and high visibility in the search engines as well. The combination of Randy’s video marketing and Greg’s highly search optimized web system is driving qualified and targeted traffic to the dealership in droves.

“We used to buy bad credit leads for $ 23 per lead. The only thing we knew for sure about that expense was that it was going to be tough to get the financing done. We no longer purchase leads and now my department is paying out far less and is driving well qualified customers to the dealership that can and are buying cars. It’s amazing.”

Randy Holt, Internet Manager, Santa Fe Ford.

Santa Fe Ford is profitable in a very tough economy due to Greg Waitcus’ embrace of 21st century online marketing. Successful car dealers in today’s economy price vehicles competitively, employ full disclosure of equipment and condition and make sure that their inventory is highly visible in the exact moments that consumers are searching for the actual cars and trucks they have in stock.

This article was written by Christian Jorn, President of JP Marketing.

JP Marketing provides successful internet web marketing systems to franchised and independent automotive dealerships across the county. Dealership principals that the see value in owning their market in organic searches should contact JP Marketing right away as many areas are already protected by exclusivity agreements. This past week, Mike Davidson Ford locked up Jacksonville FL, the estimated launch date for their custom database driven web system is 10-15-09.

Christian can be reached through the website at http://JPAutomotiveMarketing.com or toll free at (866) 319-4745.

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Jacksonville FL Used Car Dealer, Mike Davidson Ford Launches Cutting Edge ASP.net Website

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Jacksonville, FL (PRWEB) October 16, 2009

Quality used cars in Jacksonville have become a bit easier to find as Mike Davidson Ford is now serving up a highly visible, fully search engine optimized database driven website of the future. Built on Microsoft’s amazing ASP.net 3.5 Framework, the new site boasts a classy user interface, and is built entirely with the customer in mind. The site features one click to specific vehicle searches by make or model directly off the home page and easy lead submission.

A major competitive advantage Mike Davidson Ford has over other car dealers is that from the home page of their site, a user just clicks on used Chevrolet, used Toyota, used Dodge or used Nissan to immediately view the vehicle results page of that particular make. Offering this easy usability is another way that Mike Davidson Ford shows that they care about the user. Saving customers time and money is a hallmark of The Good Guys at Mike Davidson Ford. With their new website, prospective clients can quickly see if they have the type of vehicle they are searching for in stock. Once a customer finds the vehicle they are looking for, they enjoy the full disclosure, respectful sales style that Mike Davidson Ford has been providing Jacksonville car buyers for many years.

“Our inventory looks better than ever, it loads faster than any other car dealer site I’ve ever seen and the benefit of my dynamic inventory being highly visible on Google and the major search engines is amazing. These guys are on the ball; no other company is offering what they have been able to do in terms of actual sales results originating from the internet. The trend of static websites for car dealers with no online marketing campaign is stale and it doesn’t work anymore. Jorn and Price Marketing have bucked that trend and are setting a new one.”

Rob Henry, GM Mike Davidson Ford

Christian Jorn of Jorn and Price Marketing had this to say.

“We have put an amazing amount of research and development into automotive dealer websites. The Good Guys at Mike Davidson have been saving customers time and money for years and now they are on the cutting edge of consumer based automotive marketing. Analytic data from car dealer websites shows that almost entirely, users are navigating directly to the dealer’s pre-owned inventory. A dealer’s website must be easy to use and must be highly visible online. The search engine visibility and web traffic created by our dynamic, database driven websites and ongoing internet marketing efforts is amazing.”

Christian Jorn, JP Marketing

Sybil Turner, the Internet Director at Mike Davidson Ford had this to say about the launch.

“Everything went smooth, we had lots of change requests and each one was handled professionally and promptly. Our e-mail requirements were unique to our dealership and JP Marketing was able to handle all of our special needs without a glitch. We are all very excited to experience the increase in sales that will come from our brand new fully search engine optimized custom web marketing system.”

Mike Davidson Ford is profitable in a very tough economy due to their embrace of the current environment of online marketing. Successful car dealers today price vehicles competitively and employ full disclosure of equipment and condition and make sure that their inventory is highly visible in the exact moments that consumers are searching for the vehicles they have in stock.

This article was written by Christian Jorn, President of JP Marketing.

JP Marketing provides successful web marketing systems to franchise and independent dealers across the county. Dealership principals and owners that the see the value in owning their market in organic Google searches should contact JP Marketing right away. Many areas are already protected by exclusivity agreements. Coming soon, Sandy Springs Ford in Atlanta and King’s Colonial Ford in Brunswick GA.

Christian can be reached through the website at http://JPAutomotiveMarketing.com or toll free at (866) 319-4745.

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Ford Sponsors ‘Sojouner Truth’ Memorial Fund, First to Honor African American Woman in U.S. Capitol

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Washington, D.C. (PRWEB) April 29, 2009

Ford Motor Company Fund, announced yesterday that the company is a lead sponsor of the Sojourner Truth Memorial Fund, which is establishing the first memorial in the U.S. Capitol honoring an African American woman.

The memorial’s bust was unveiled Tuesday at a 10 a.m. ceremony at the U.S. Capitol with more than 600 guests. Supporters of the bill to install the memorial included Secretary of State Hillary Rodham Clinton and Congresswoman Sheila Jackson Lee.

“Ford is proud to be a major sponsor of the Sojourner Truth Memorial Fund and to be participating in the unveiling of its memorial,” said Ziad Ojakli, group vice president of Government and Community Relations, Ford Motor Company. “Despite her hardships, Sojourner Truth paved the way for equality for all women, which is why she is being honored in the U.S. Capitol alongside others who have been recognized for their work in the women’s suffrage movement.”

Organized by the National Congress of Black Women (NCBW), the Sojourner Truth Memorial Fund was created to acknowledge the life and legacy of Sojourner Truth. For more than 10 years, NCBW worked tirelessly for a Sojourner Truth bust to be included in the portrait statue in the U.S. Capitol alongside suffragists Lucretia Mott, Elizabeth Cady Stanton and Susan B. Anthony.

Ford’s involvement in this project was inspired by the Freedom’s Sisters exhibition that is currently on tour in more than nine U.S. cities. The exhibition, funded by Ford Motor Company Fund, the community relations arm of Ford Motor Company, is honoring the legacy of more than 20 African American women including the late Dr. C. Delores Tucker, who was one of the leaders to set the Sojourner Truth campaign in motion and a president of NCBW.

The three-year Freedom’s Sisters tour began in the Cincinnati Museum in March 2008 and continues to Detroit, Mich. on April 25 after it leaves Memphis, Tenn.

“In recognition of a legacy rich in the civil right struggle, Ford will continue to recognize those who shaped much of the spirit and substance of civil rights in America,” said Pamela Alexander, director of Community Development and Fund Operations, Ford Motor Company Fund. “Ford Motor Company congratulates NCBW for keeping the legacy of Dr. C. Delores Tucker alive by carrying out an important mission to have Sojourner Truth’s statue to be placed in the Capitol. We applaud your tireless effort to have Sojourner Truth’s story to be recognize by all Americans.”

“NCBW is pleased to collaborate with Ford Motor Company to make this day happen in history,” said Dr. E. Faye Williams, national chairwoman, NCBW. “The movement to bring Truth’s likeness to the U.S. Capitol began more than 10 years ago, led by C. Delores Tucker, several black female politicians and NCBW. We are grateful to finally see Sojourner Truth get the recognition she truly deserves.”

About Ford Motor Company Fund and Community Services

Ford Motor Company Fund and Community Services is committed to creating opportunities that promote corporate citizenship, philanthropy, volunteerism and cultural diversity for those who live in the communities where Ford operates. Celebrating its 60th anniversary in 2009 and made possible by funding from Ford Motor Company, Ford Motor Company Fund supports initiatives and institutions that foster innovative education, auto-related safety, and American heritage and legacy. National programs include Ford Partnership for Advanced Studies, which provides high school students with academically rigorous 21st century learning experiences, and Driving Skills for Life, a teen-focused auto safety initiative. The Ford Volunteer Corps, established in 2005, continues Ford’s legacy of caring worldwide. Through the Volunteer Corps, Ford employees and retirees participate in a wide range of volunteer projects in their communities. For more information on programs made possible by Ford Motor Company Fund and Community Services, visit http://www.community.ford.com.

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Vote for Which Local High School Will Win a Chance to Host a Ford Test Drive Fundraising Event With Arlington Heights Ford

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Arlington Heights, IL (PRWEB) February 25, 2012

Arlington Heights Ford is proud to be able to give back to their community with the upcoming Drive One For Your School campaign, and they are currently hosting a Facebook contest to determine which local high school will get to host this fundraising event. From now until March 5, local residents can Like Arlington Heights Ford on Facebook in order to vote for either John Hersey High School or Palatine High School. The winning school will host Fords Drive One For Your School event, which will help raise money for their extracurricular programs. Voters can stay updated on the current tally for each school as well as any further news by following Arlington Heights on Facebook.

Fords Drive One For Your School campaign exists as an exciting and nontraditional way of raising money for local high schools while encouraging area residents to check out the latest Ford models. The school that wins Arlington Heights Fords Facebook contest will team up with the dealership to hold a one-day fundraising event centered around test driving Ford vehicles. For every test drive taken during the event, Ford will donate $ 20 to the school, and Ford will continue to donate up to $ 6,000!

Drive One For Your School got its start in 2007 and has been a hugely successful program both for U.S. schools and for Ford. Since the programs inception, roughly 255,000 test drives have been taken at 1,500 fundraising events across 49 states, raising over $ 5 million for sports and extracurricular activities at the nations schools. Ford will also be giving away a 2013 Ford Escape to one participant in the Drive One For Your School campaign, so drivers will have the chance to not only do something great for local schools but also to potentially win a new vehicle.

Arlington Heights Ford is proud to represent Ford and the Drive One For Your School campaign. Area residents have until March 5 to vote for the winning school and determine whether John Hersey High School or Palatine High School will have the honor of hosting this event in the spring. To vote, people should Like Arlington Heights Ford on Facebook, where they can also check for updates on how many votes each school has received.

In the meantime, residents can visit Arlington Heights Ford to check out the latest Ford models and decide which vehicle theyd like to test drive for charity. Their friendly and knowledgeable sales staff is standing by to help six days a week.

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Russell & Smith Ford, Honda, Mazda in Houston TX Sports a New Look Online

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Houston, TX (PRWEB) March 30, 2010

Russell & Smith’s foresight and drive to stay on the cutting edge of online customer service is what caused them to retain Jorn & Price Automotive Marketing to employ proven web marketing solutions for each of their dealerships. Newly launched, the sites are built on Microsoft’s ASP.net framework and feature a database driven inventory model that automatically creates a unique search engine optimized page for every vehicle in inventory.

This way, users searching Google for used Honda Houston, used Ford Houston, or a new F150 Houston, can just make one click from search results pages and land directly on the requested vehicles in inventory. Thanks to an effective SEO campaign, over time, Russell & Smith’s entire inventory will become accessible directly from organic Google search results.

The new websites load inventory and images lightning fast and provide many user-friendly features. Easy customer site navigation adds to the benefit of the increased web traffic from the search engine optimization services provided by JP Marketing via an increased web visitor conversion rate.

The staff at Russell & Smith do a great job of keeping the sites current with accurate inventory listings complete with online pricing and specials. Katie Smith is the Internet Director of the entire group and is responsible for maintaining the content of the sites. She had this to say about JP Automotive Marketing.

“We are very happy with the tailored treatment we’ve received from JP Marketing. The provided back end tool that I use to update the sites is actually a robust and complete content management system, edits appear live on the site instantly and the controls are easy to use. JP Automotive Marketing has been pro-active in building an online infrastructure to ensure that Russell & Smith’s websites rank above our competitors in Google search results. Thank you to the team at JP for providing a logical solution in an ever-changing market.”

Katie Smith, Internet Director, Russell & Smith Auto Group

Christian Jorn, President of JP Automotive Marketing had this to say about working with Katie and the staff at Russell & Smith.

“It is a pleasure to work with true professionals that take the web seriously. Katie Smith is a blessing to the Houston community’s new car buyers. I have never seen a dealership so on the ball at keeping their customers in the know about changes in manufacture specials, dealer incentives and rebates. We work very hard for our clients and it is a breath of fresh air to see a dealer actively building relationships within the online community. Russell & Smith’s family of dealers have built a solid reputation in Houston for over 70 years, I’m excited to see the increased sales results that a world class SEO campaign brings over time, they deserve it.”

This article was written by Christian Jorn, President of Jorn & Price Marketing.

JP Automotive Marketing provides proven web marketing systems to franchised auto dealers across the country. Dealership principals and owners that see the value of owning their market in Google search results should contact JP Marketing right away as some areas are protected by exclusivity agreements.

Christian can be reached toll free at (866) 319-4745

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Ford Agrees SEO Works, Yes to Co-op Eligibility for Jorn Price Marketing

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Gainesville,FL (PRWEB) April 9, 2010

Ford dealers need ways to bring quality buyers into the showroom; an individual with strong credit, a professional career, and the desire to purchase a vehicle. Automotive SEO enables dealers to target high-quality buyers in their geographic area without wasteful promotion to customers who are unable to buy. Dealers from Florida to California are realizing incredible returns from JP Automotive Marketing’s distinct brand of Online Reputation Management and SEO.

“We provide cutting-edge car dealer websites and our clients lead the industry in indicating analytic factors such as unique visitors, number of page views and the length of time that consumers spend on the sites.”

Ben Jones, CTO, JP Automotive Marketing

None of that impresses Christian Jorn, President of JP Automotive Marketing.

“The most important metric to me is sales. I worked on the front lines of a Ford dealership as a salesman and as a Ford Master Certified Internet/BDC Director. Like many salesmen, I quickly discovered that not all floor traffic is worth the time. Often times the prospect would not have the ability to purchase. Our marketing strategy for dealers focuses on bringing ideal clients into the showroom. The methods we’ve developed are proven and drive in quality leads that, when treated well, end up buying cars. I commend Ford for recognizing the benefits of an effective SEO campaign.”

Santosh Viswanathan, Managing Partner of Willis Ford in Smyrna, DE applauds this decision by Ford to approve advertising co-operation with JP Automotive Marketing.

“The guys at JP Automotive Marketing are the experts in this field. I have personally hired and fired many web companies over the years and never have I seen this level of immediate success. We value the high level of personalized service and support that we get with JP Marketing and the SEO results speak for themselves.”

By co-operating with independent Ford dealers on advertising expenses for SEO services with JP Automotive Marketing, Ford Motor Company is continuing a tradition of innovation that began well over a century ago. Henry Ford revolutionized the automotive industry with a spirit of ingenuity and total dedication to his customers. Theodore Price, CEO of Jorn & Price Automotive Marketing, is excited about the news.

“Ford has long been the standard-bearer for American Industry, embodying the spirit of honesty and hard work that has set their vehicles and service apart. As pioneers and innovators in our industry, we are honored to be in such illustrious company.”

JP Automotive Marketing provides proven online marketing systems to franchised automotive dealers across the country. Dealership principals and owners that see the value of preferable treatment in Google search results should contact Jorn & Price Marketing right away as some areas are protected by exclusivity agreements.

This article was written by Matthew Jorn, Editor-in-Chief, JP Automotive Marketing

JP Automotive Marketing can be reached toll-free at (866) 319-4745.

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Houston, TX, Honda Ford Dealers Flying High on Search Results

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Houston, TX (PRWEB) May 1, 2010

With Houston dealerships representing Honda, Mazda and Ford, Russell & Smith carries a vast selection of new models in addition to a wide array of late model used cars. They are utilizing newly-developed Search Engine Optimization technology to display their inventory on the top of Google search results for their most relevant and profitable search terms.

Business has been booming since Russell & Smith Honda launched their new Jorn & Price Marketing website and they are not alone. According to Forbes Magazine, March of 2010 saw automotive sales climb 24.3%; clearly car buyers are showing more confidence in the industry.

There is good reason for a confidence boom. The major automakers are posting profits once again and the lineup of new cars has buyers salivating. From fuel-sipping hybrids to flashy new additions to the muscle car lineup, it appears that innovation is now ruling the industry. Now the biggest challenge of selling cars is getting the vehicles in front of the eyes of motivated buyers. Great looking and easy to use websites that get the click consistently drive ideal prospects into dealers showrooms.

“I am very happy with the sales numbers we are posting now. We are seeing increased floor traffic and sales coming in from greater distances and in greater numbers. I am excited to see our sites climbing up Google’s search results for profitable key terms.” — Dan Chernault, CFO, Russell & Smith Auto Group

Despite the economic conditions, Jorn & Price Marketing is helping Russell & Smith become more successful than ever before. Their inventory is cycling quickly and the profits are increasing. The Russell & Smith group has an expectation of continued success and as the economy continues its recovery, Russell & Smith is continually solidifying their online presence via a focused search optimization campaign provided by JP Automotive Marketing.

“It is a pleasure to work with true professionals that take customer service and the web seriously. Russell & Smith Auto Group is a class act that believes in full disclosure online and is a gleaming example of how to treat online customers with respect. They provide a world class sales experience, outstanding vehicle service and discount OEM car parts. If you live in Houston, save yourself time and money, visit Russell & Smith Honda, Ford and Mazda first.” — Christian Jorn, President, Jorn & Price Marketing

JP Automotive Marketing offers proven web marketing systems to franchised automotive dealers across the country. Dealership principals and owners that see the value of owning their market in Google search results should contact JP Automotive Marketing right away as some areas are protected by exclusivity agreements.

This article was written by Matthew Jorn, Editor-in-Chief of JP Automotive Marketing.

JP Automotive Marketing can be reached toll-free at (866) 319-4745.

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BEEZID.com Auctioned Brand New 2010 Ford Mustang GT – Auction Bidder Wins Car for $719.66

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Wilmington, DE (PRWEB) May 5, 2010

Industry leading penny auction site BEEZID.com has auctioned off their most valuable item to date: a 2010 Ford Mustang GT.

This exciting auction kicked off on Friday April 30th and came to an end on Tuesday, May 4th at a closing auction price of $ 719.66. The winning bidder, brian178, from Texas saved an incomparable amount, winning the auction with 637 bids. The retail value of the 2010 Ford Mustang GT is approximately $ 28,500 making the savings more than $ 27,000.00.

We are thrilled that a valued Beezid member from the Lone Star state will drive away in a brand new car for 98% off the retail price. We will be featuring more amazing auctions like this one in the future, so stay tuned! says Max Bohbot, President of BEEZID.com.

This was the second car auctioned off on BEEZID.com. Both cars were auctioned off for less than $ 1,000 which keeps true to BEEZIDs mantra to shop smart, spend less, and have fun.

BEEZID.com features only brand new, factory sealed merchandise such as a variety of high end electronics including the new Apple iPad and 3D HDTVs, home appliances, gaming consoles, videogames, movies and much more. Shoppers at BEEZID.com save up to 99% off the retail price in a fun, safe and secure online environment. Registration is quick & easy and free to try. All new users receive ten free bids with no obligation.

About BEEZID.com BEEZID.com is a top rated penny auction website which offers a thrilling spin on online auction shopping. Users take advantage of huge discounts on brand new, brand name products by forming bidding strategies and by using bonuses and incentives offered by Beezid. Launched in 2009, BEEZID.com is one of the biggest, most frequently visited and most-trusted sites of its kind world-wide.

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