San Bruno, CA (PRWEB) February 11, 2010
Apptera (http://www.apptera.com), a pioneer and leading voice and visual mobile advertising network, and Fandango (http://www.fandango.com), the nations leading movie ticketing destination, today announced they have signed a multi-year agreement. Under the terms of the agreement, Apptera will develop and operate Fandangos 1-800-FANDANGO interactive voice recognition movie show time and ticketing phone service. Fandango will also become part of Appteras MobileAd Xchange and exclusively leverage its voice and visual mobile advertising technology and sales team to monetize its calls. When the new service is launched later this year, Fandango callers will benefit from a new and improved speech-based interface and be able to receive relevant promotions and meaningful offers based on their location, movie selections and interests.
For the first time with Appteras proprietary technology and advanced ad serving capabilities, Fandango and Apptera will be able to offer marketers highly targeted and effective voice and visual mobile advertising solutions at scale. With the addition of Fandango to Appteras MobileAd Xchange Entertainment Channel, marketers will be able to reach over 60 million callers a year. Apptera studies show that callers to these services are a loyal and active group of entertainment enthusiasts who see an average of 3.4 movies per month and purchase approximately 2.5 tickets per movie. As such, the companies estimate that marketers will be able to reach and influence over 200 million moviegoers.1
Consumers are increasingly using mobile devices to make their moviegoing decisions and our voice-based 1-800-FANDANGO application is a key service which we offer them, said Chuck Davis, Chief Executive Officer of Fandango. “We are excited to partner with Apptera to leverage its robust voice application technology and to provide its innovative suite of mobile advertising solutions to marketers.”
“We are excited to welcome Fandango to the Apptera MobileAd Xchange. This partnership is a milestone for Apptera and solidifies our leadership in the entertainment segment of the fast-growing mobile ad market,” said Henry Vogel, Appteras President and Chief Executive Officer. Fandango has a terrific brand and we look forward to providing their loyal customers with a world-class, hands and eye-free phone service with relevant voice and visual mobile content.
Appteras voice and visual mobile advertising technology dynamically inserts relevant and interactive audio messages into calls based on a variety of targeting parameters such as a callers location, mobile carrier, interests and behavior. Appteras audio ads are also the starting point for a wide range of visual engagements and mobile interactions. Consumers can listen to audio messages and opt in to receive instantaneous or scheduled SMS text messages, mobile coupons or links to WAP sites and smart phone application downloads; MMS messages with embedded videos formatted for their devices; enhanced call services such as immediate transfers to, or callbacks from, sales agents; or subscription offers to various mobile services billed directly by their mobile carriers.
For example, callers requesting show time information for a G-rated movie could hear a clip from another upcoming family-targeted film and opt in to see a video trailer on their mobile phone. Or, callers who purchase advance tickets for an evening showing of a romantic comedy could also hear and opt in to receive a coupon for a free drink or entr