New York, NY (PRWEB) November 12, 2007

For an authentic taste of New York City, take the F train a few stops south to Manhattan’s famed Lower East City to visit venerable optical retailer, Moscot (http://www.moscot.com), a New York City institution for over 90 years and an eyewear emporium like no other. The funky, eclectic original store on the corner of Orchard and Delancey Streets has been home to Moscot since great, great grandfather Hyman Moscot came through Ellis Island and began selling eyeglasses from a pushcart on the very same block. Four generations later, brothers Kenny and Dr. Harvey Moscot are at the helm of what has become the favorite haunt of the City’s hipsters, fashionistas and artistes, not to mention celebrity fans like Sarah Jessica Parker, or the cast of Saturday Night Live, all of whom you’re likely to be jostling for space with at the counter.

A virtual history museum, the store is jam packed with vintage photos of the Lower East Side and the Moscot family from the 30s, 40s and 50′s, and all of the hottest styles of glasses and sunglasses including popular celebrity favorite, the Moscot Originals vintage-inspired glasses, worn by the likes of Johnny Depp, Alicia Keyes, Moby and more. Have one of Moscot’s style experts fit you with the perfect pair of glasses or sunglasses and you’ll return home with a hot new look that will have your friends and neighbors jonesing for a trip to the big Apple! (http://www.moscot.com/photos.html)

Couple your visit to Moscot with a visit to the Lower East Side Tenement Museum, just a few blocks away. Then spend some time visiting the local art galleries, a who’s who of the city’s hot emerging artists, and finish the day with drinks and dinner and any one of the neighborhood’s dozens of bars, restaurants and clubs that make the LES the city’s Mecca for what’s happening now.

About Moscot (http://www.moscot.com/story.html)

Venerable optical retailer, Moscot, has been a New York City institution for over 90 years. Patriarch Hyman Moscot began selling eyeglasses from a pushcart on Manhattan’s famed Lower East Side in the early 1900s and the rest, as they say, is history. Today, fourth generation Moscot siblings, Kenny and Dr. Harvey Moscot, run the company. Each of the three Moscot locations offer a selection of more than 1,000 frames from a wide variety of well known eyewear and sunglass designers, as well as a comprehensive inventory of contact and eyeglass lenses, and the company’s very own branded line of vintage-inspired glasses and sunglasses, the wildly successful, Moscot Originals. Moscot’s newest line, Moscot Spirit, remains true to the company’s classic downtown identity by mixing elements of the Originals with modern new styling. Moscot Eyecare (aka Moscot Vision Associates), the eye heath services also offered at all Moscot locations, provides patients with comprehensive eye care services – from routine eye examinations and vision exams for corrective lenses to sophisticated eye health assessments using the latest technology available for a more accurate diagnosis and treatment of a full range of medical eye conditions and maladies. Together the Moscot brothers have expanded the business while maintaining the spirit of their great grandfather’s philosophy with their current mission: “To offer the best possible optical experience to our customers and patients by dispensing warmth, courtesy and expertise.”

Media Contact

For samples and/or high-resolution photos, or to speak with Moscot executives, please contact Magalie Rene at 718.522.9873.

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